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How to Brainstorm Like a Googler

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This is another HBR article penned by Michael Porter that defines the difference between strategy and tactics. It comes recommended by Kevin Borders, CEO of Collage.com.

“‘What Is Strategy?‘ clearly defines the line between tactics and strategy, with strategy being a choice that you can’t have both ways, like high quality vs. low cost,” Borders sats. “The article has great examples of how failing to appreciate this difference has led to major blunders at large companies, and provides a mental framework for making successful strategic decisions at a company of any type and size.”

“1000 True Fans,” an article penned by Kevin Kelly, is recommended by Ryan Hankins, a freelance copywriter. In the article, Kelly explains that to be a success, you don’t need millions of customers, just 1,000 true fans.

“The article does a great job of breaking down the math on the importance of building an audience and how that effect snowballs,” says Hankins.

“500+ Free Tools to Help You Bootstrap Your Startup” is an article published in Neatly.io and recommended by Annie Chopra, founder of She TheQueen. She says it has been the most important article she has received to help her grow her business.

“There are 500 tools on that article and they are divided in categories. Every and any time I need help figuring something out and know a tool could help I go back to this article. It has introduced me to endless ways which help me save time and manage my business because I don’t have to scroll on the play store for hours or go through articles to find recommendations,” Chopra says. “Moreover, it taught me that businesses need to be very tool-conscious. We usually have smaller teams which means finding the quickest way to do things and remembering that in today’s world there is a tool for all our problems. Definitely a lifesaver.”

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